Rapid demand gains are also expected by Freedonia's analysts in the other developing areas of the world–particularly in the Africa/Mideast region and South America. However, gains will be slightly below the world average, as the global financial crisis did not have as strong an impact as in the developed areas, and these regions are starting from a higher 2012 base. Rising personal incomes will lead to the adoption of more Western style building practices, encouraging the use of modern windows and doors and boosting demand gains.
The US market for windows and doors is forecast to post a strong recovery and see gains of over 10 percent per year through 2017, after suffering outright declines between 2007 and 2012. The primary driver of demand will be an expected housing market recovery in the country. Western Europe, another market that saw declining window and door demand between 2007 and 2012, is also projected to see a recovery through 2017, though not as strong as that in the U.S.