The new group member “fits perfectly” into Roto’s international portfolio for several reasons, Keill states. As the number two supplier in the Brazilian market, Fermax boasts great proficiency in fabrication and an extensive portfolio of special products required in the region, he notes. It also has a close-knit sales network, providing access to a full range of dealers and manufacturers. As soon as the company is fully integrated into the Roto Group, it could also serve as an important bridge to markets in all of Latin America. “The acquisition also underlines our company philosophy of being close to the customer,“ Keill notes.
Well-known and well-established in the Brazilian market, the Fermax brand will remain in place, according to Michael Stangier, Roto CFO.
Following up on the 2012 purchase of Fasco in Canada, the latest addtion reflects Roto's continued commitment to strategic acquisitions, officials note.